Do suicides produce June brides? Or, do June weddings produce suicidal urges? Or, unrelated and more likely the case, the very depressed soul who gets makes it through the winter with the promise of a better spring, finds that hasn't been the case, proceeds to the sad, next step. Duff offers this example: Suicide rates are highest in June. The trickiest of them all, the one most often used to spurious effect: when two events have zero effect on the other, yet there is a very real correlation between the two. If you'd like to stop with 'rain is good,' there is nothing stopping you. Well, except too much rain is not good for crops. Or, you would like to conclude what goes beyond the scope of the date. A chicken-egg quandary that allows you to dub one the cause, the other effect, as suits your purpose. Or, two related events happen, you just aren't sure which is the cause, and which the effect. Two utterly unrelated events occur by chance, and the result works and the undiscerning eye will never know otherwise.
For example, the claims and misuse of survey research the ad men on Madison Avenue perpetrated drew Huff’s ire and were exposed.
Darrell Huff called the manipulation of statistics statistaculation. It often indicates a user profile.įor example, chance - pure and simple - might give you the results you need to say what you want to say. Huff introduced the general public to common ways that statistics are used to manipulate the facts in an easy-to-understand and accessible way. Account icon An icon in the shape of a person's head and shoulders.
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